WebCMS to WebOps: A Conversation with Nestlé's WebCMS Product Manager

The proliferation of digital content and the need for companies to compete online has led to some stunning predictions about the market for Web Content Management Systems (WebCMS). Estimates vary, but the market for CMS was valued in 2018 at approximately USD 36 billion, and some industry watchers are expecting it to generate around USD 123.5 billion by 2026. That's an annual growth rate of nearly 17 percent!

Amid this stunning growth, what might be thought of as a conceptual subset of WebCMS emerged: WebOps, a set of practices that empower web teams to adopt agile practices, facilitate collaboration, and automate processes that improve productivity across traditionally siloed departments.

In this conversation with Antonella Severo, Product Manager, WebCMS, in the Nestlé Global Services, group you will learn about:

  • How WebOps differs from WebCMS and allows organizations to transcend silos
  • Nestlé's unique website content management challenges
  • Why the company chose a WebOps solution to address those challenges
  • How it affected the IT and Marketing teams
  • How it impacted the user experience
  • Lessons learned: what worked about that decision, and what didn't

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About the presenters:

Josh Koenig,Co-founder & Chief Strategy Officer, Pantheon

As Co-Founder and Chief Strategy Officer, Josh is focused on making the Open Web a first class platform for delivering results. Championing the value of the developer experience, and the need to demonstrate impact with data, his work combines the visionary ideals of Open Source with the pragmatic utility of the agile approach. At Pantheon, Josh’s mission is to liberate web teams from the confines of enterprise monoliths and the drudgery of infrastructure operations so they focus on their real strategic goals using the highest-quality tools of the trade.

Antonella Severo, Product Manager, WebCMS,Nestlé Global Services

Antonella Severo has more than two decades of experience in web development. Her expertise ranges from content management to digital marketing, software testing to ecommerce. She's consulted with corporate media, agencies, entrepreneurs, educational institutions, and nonprofits. She's counseled senior management on strategic planning initiatives for their web sites and managed editorial, creative and development teams. She is a master of WordPress, a Drupal maven, and an expert on WebCMS.

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