The Impact of Direct Dials on Sales Productivity

Why improving your call to connect rate is the key to beating sales goals.

Often, the sales reps who fail to hit the phones hard, are the ones wondering how they missed their quota. That said, while hitting the phones, not all sales outreach is created equal. Consider the following:

It takes 22 minutes to connect using switchboard numbers, but with direct dials it only takes 5 minutes

When dialing a direct dial phone number at the director level, your SDR is 46% more likely to connect

On top of that, when dialing a direct dial number at the VP level, your SDR is 147% more likely to connect

Why read this eBook

Leveraging industry research, this eBook highlights the downstream impact of direct dial phone numbers on sales productivity -- empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunity creation, and close more business.

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