A recent study reports that ransomware payouts have tripled to an average of $36,295 in the first quarter of 2019. This amount is minuscule when compared to the total financial risks of a ransomware attack. Three cost figures must be considered: revenue risk, productivity risk, and recovery risk. On top of that there are costs to your brand reputation, legal and other considerations. The calculations presented in this whitepaper can be used as a starting point to facilitate conversations between Security Teams, Business Owners, IT Teams and Senior Management. They can be used to drive more effective security strategies and investment decisions.