2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement.

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Insights detailed within this report include:

  • Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging
  • New tactics to acquire data to reach marketing goals
  • Database benchmarks for education and resource prioritization

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