As the adage goes “You can’t manage what you can’t measure.” Customer data is critical for an organization to know what it’s doing right, what it’s doing wrong and how it can improve. But a simple customer survey won’t cut it. That will only result in reams of unorganized, fragmented and confusing data that will be hard to turn into actionable information, or to use to track progress day by day.
What organizations like SBM Management Services need is key performance indicators, powered by metrics that enable consistency and repeatability. This Digital Dialogue describes how SBM was able to accurately track its customers’ satisfaction using software from 4insite. With 4insite, SBM was able to turn its data into easy-to-understand, easy-to-access information that makes it clear to managers what their customers are looking for, and how to provide a good customer experience consistently. Download the Digital Dialogue today to learn how you can make 4insite’s offerings work for your own organization.