Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, conversations are a driving force that solidify a foundation of trust. Enter conversational marketing — the new paradigm for tackling business deals and converting prospects in minutes.
But what is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.