The Ultimate Marketing Operations Efficiency Checklist
Working at a hyper-growth company? Here’s how to improve your B2B marketing operations.
In marketing ops, it’s your job to ensure your department runs smoothly. This is no small feat at any company, but it’s particularly challenging at a fast-growing company. Priorities shift at the speed of light, teammates come and go, and processes too often lack clarity.
Inefficiencies can lead to lost productivity, wasted resources, and rising costs. This can create churn (both internally and with customers) and, in extreme cases, mistakes that lead to legal liabilities.
It’s up to you to keep your marketing team running like a well-oiled machine. Download ZoomInfo’s eBook to improve marketing efficiency in your:
- Tech stack
- Project management