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  • How to Prepare Contact Account Data for an Account-Based Marketing Strategy

    Download ZoomInfo's latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies.

  • How to Overcome Pain Points of Your CRM

    Leveraging research and commentary from industry analysts, this eBook explores how to utilize data quality solutions to empower your entire sales organization – from leadership and operations to those on the frontlines in the field – and avoid the time suck that is CRM maintenance, while also optimizing its intended use case as the tool companies call the “single source of truth” for customer lifecycle management.

  • G2 Crowd Grid for Marketing Account Intelligence

    Accounts buy, but it’s the people – stakeholders, decision makers & influencers – who decide. Marketing Intelligence empowers B2B sales ops to identify high-value accounts which match an organization’s Ideal Customer Profile (ICP) based on firmographic, technographic and real-time buying signals.

  • Cloud Data Management Report

    More than 1,500 business and IT leaders shared their approach to data management and its role in business transformation in the 2019 Veeam Cloud Data Management report.

  • Cloud Data Management Report

    More than 1,500 business and IT leaders shared their approach to data management and its role in business transformation in the 2019 Veeam Cloud Data Management report.

  • Digital Dialogue: How to Kickstart Security and Compliance for Your AWS, Azure, and GCP Clouds

    Read this Digital Dialogue to find out what you can do to ensure the security and compliance for your applications and data in the cloud, including providing automated security for cloud workloads, and high-fidelity threat detection.

  • Building Your Cloud Migration Toolkit

    For a successful cloud migration, ensure your team has best-in-class tools available and a cloud management platform to keep business and technology teams in the know.

  • How to Ensure Cloud Migration Success for Technical Practitioners

    Get the Best Practices to Help your Team Migrate to the Cloud As a seasoned engineer or developer, you know that migrating infrastructure and services to the cloud isn’t just lift-and-shift. It’s also not all on you.

  • Eliminate Cloud Sprawl

    With increased adoption, cloud footprints are getting larger and more unwieldy to manage. Organizations know they must analyze and consolidate their cloud bills to stop cloud waste eating into OpEx budgets. Extensive cloud adoption driven by a “cloud-first” mandate isn’t inherently sprawl, but do you know the business initiatives that spend is supporting? What alternatives did you consider? Read more in this white paper.

  • Mapping cloud costs to a standard IT cost model

    Struggling to compare cloud costs across providers? This poster will help you see the mapping of AWS, Azure, and GCP services to a standard IT taxonomy.

  • Essential KPIs for the IT strategic planning process

    Do you have a strategic plan for getting the most out of your IT investments? For many, it’s challenging enough to get a reliable view into the full investment plan, let alone feel confident that it’s driving business value. In this brief, we’ll share peer-tested best practices for building and managing a strategic plan that elevates IT from a cost-center into an innovation-driver.

  • Apptio TBM Unified Model (ATUM): The standard cost model for IT

    Ready to communicate IT cost and value in terms your business unit partners understand? Find out about Apptio TBM Unified Model® (ATUM®) and how it standardizes the financial information necessary for IT leaders to manage their technology business.

  • The definitive framework for application rationalization

    Getting AppRat right is no easy task. In this e-book, find out how to replace guesswork with facts and stop counting licenses and start defining business value.

  • IT showback & chargeback: Optimize IT costs by shaping demand

    For years, showback and chargeback have been the most in-demand outcomes for IT leaders globally. This eBook outlines how organizations can leverage showback and chargeback to impact IT costs—to improve awareness and accountability, and to shape demand and consumption.

  • The CIO's guide to IT cost optimization

    Optimization. Rationalization. Cost-Recovery. All buzzwords for a simple concept: how do technology leaders ensure that every dollar spent is directed towards business value? In this eBook, we walk you through the four ways to optimize your IT costs and offer up prescriptive questions to make your analysis crisp and your conclusions actionable.