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PeopleSoft Ships CRM Analytics

PeopleSoft Inc. announced the delivery of PeopleSoft CRM Analytics, an Internet suite of applications that enables organizations to measure the effectiveness of sales, marketing, and customer support activities.

The suite includes PeopleSoft Sales Activity Insight, which assesses the effectiveness of sales activities; Marketing Insight, which measures the performance of marketing campaigns and activities; Support Insight, which evaluates customer service activities; Profitability Insight, which identifies customer trends and performs comparisons to track costs, profit, and value; and Customer Scorecard, which offers key performance indicators for measuring the effectiveness of CRM activities.

PeopleSoft CRM Analytics solutions are built on the PeopleSoft 8 Pure Internet architecture, which reached 1,000 orders earlier this week.

Contact PeopleSoft, (925) 694-5451, www.peoplesoft.com.

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

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