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Dell Wades into Printer Market

Dell this week formally announced the first four models in its long-expected entry into the printer market, where the company will use its direct sales approach to aggressively cut prices in targeting printer industry leader HP.

Dell also touted its Dell Ink Management System and Dell Toner Management System. The system displays ink or toner levels on the status windows of every print job and prompts users to order replacement cartridges.

The first four units include two personal printers and two workgroup printers. The Dell Personal All-in-One Printer A940, with a scanner, copier, fax software and color printing will cost $139. The Dell Personal Laser Printer P1500 costs $289. The Dell Workgroup Laser Printers are higher volume printers. A non-networked version, the S2500, costs $499. A networked version, the S2500n, costs $839.

"We plan to improve the customer experience of purchasing printers and replacement ink or toner by delivering the same value, attention to service and industry-leading products as Dell has over the past 18 years," Tim Peters, vice president and general manager, Dell Imaging and Printing, said in a statement.

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

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