Worldwide PC Shipments Expected To Rise 10.9 Percent in 2008
Gartner predicted that worldwide PC shipments will be up 10.9 percent this year over last, although it also warned that strains on the economy could drop that number.
Analyst firm Gartner predicted this week that worldwide PC shipments will be
up 10.9 percent this year over last, although it also warned that strains on
the economy could drop that number into single digits.
In 2007, PC shipments hit 264 million. Gartner expects that to rise to 293
million based on growth driven mainly by three factors: mobile computing, emerging
markets and the large number of companies who haven't replaced their PCs since
2004 or 2005, the last time Gartner saw a major cycle of replacements (although
it described the upcoming cycle as "more modest").
According to Gartner, emerging markets now account for 60 percent of worldwide
PC shipments, with growth in that area rising 22 percent in the last quarter
"Rapid economic growth [in emerging markets] is not only stimulating PC
demand among business, governments and educational institutions, but also generating
new demand among the ever-growing numbers of increasingly affluent consumers,"
George Shiffler, research director at Gartner, said in a release announcing
Gartner also pointed to the increased demand for mobile computing -- driven by better mobile access and lower prices -- as another key driver. The company expects this area to continue to grow as lower-priced laptops become more widely available.
"In many respects, the PC market is fundamentally in good shape. Mobile
PCs continue to exhibit strong momentum, emerging-market growth remains robust
and desk-based PC replacement activity is stirring," Shiffler said.
However, he added, "Slowing GDP (gross domestic product) growth can and
does affect PC shipments through its impact on consumer incomes and business
profits...A deeper and more extended global slowdown emanating from the U.S.
and China would slow PC unit growth even more by sapping mobile PC demand, slowing
emerging-market growth and delaying replacement activity."
Becky Nagel is the vice president of Web & Digital Strategy for 1105's Converge360 Group, where she oversees the front-end Web team and deals with all aspects of digital projects at the company, including launching and running the group's popular virtual summit and Coffee talk series . She an experienced tech journalist (20 years), and before her current position, was the editorial director of the group's sites. A few years ago she gave a talk at a leading technical publishers conference about how changes in Web browser technology would impact online advertising for publishers. Follow her on twitter @beckynagel.