Re-Imagining Businesses With the Power of Digital
Date: Thursday, February 25th at 11am PST / 2pm EST
Accelerating the shift to adapt to changing customer needs is leading organizations to explore and embrace new business paradigms. The new era of business pivots around how technology is key to creating value for customers, employees and society. A focal shift towards building a value-driven customer-centric ecosystem seems eminent.
Join Nigel Fenwick, Vice President & Principal Analyst, Forrester and Ashish Srivastava, Vice President, Digital Solutions at Marlabs discuss a human-centric approach towards reimagining newer business models, the significance of data and how to lead successful digital business transformation.
The discussions will include:
- The need for organizations to build dynamic capabilities and adapt to evolving newer business models to cater to changing customer expectations
- Significance of data and insights to deliver value-driven personalized experiences and thereby enhance brand resonance
- Importance of continuous innovation to stay relevant and stay ahead
About the presenters:
Nigel Fenwick, Vice President, Principal Analyst, Forrester
Nigel serves digital business professionals working across the C-suite to provide insight and guidance in a world disrupted by technology. A leader in product and business innovation, digital business, and strategy, Nigel can be seen speaking at events around the world and is frequently quoted in both trade and mainstream media. Recognized as a visionary with insight into emerging trends, he has published leading research on digital transformation, business strategy, innovation, customer experience, IT, and marketing. His latest research examines the relationship between products, technology, customer value, and the innovation needed to drive revenue growth.
Ashish Srivastava, Vice President, Digital Solutions & Innovation, Marlabs Inc.
Ashish’s experience include working with C-suite and clients across industries on strategic digital engagements. Bringing together strengths in Business, Technology and Design, Ashish has worked with established firms and start-up companies, focusing on Digital Transformation, Innovation, Product and Business Strategy, bringing solutions to realization.