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Survey: Leopard Tops in Consumer OS Satisfaction, Vista Far Behind
ChangeWave says Apple's Leopard operating system gets high marks from consumers, with Vista editions trailing the pack.
According to a survey released yesterday by Rockville, Md.-based ChangeWave Research, Apple's new Leopard operating system gets high marks from consumers, with Vista editions trailing the pack.
ChangeWave surveyed 4,604 consumers in the first week of January and found that 81 percent are "very satisfied" with the Leopard operating system, compared with 53 percent for Windows XP Home edition and 51 percent for Windows XP Professional.
Only 27 percent of Vista Home Premium users and 15 percent of Vista Home Basic users gave their operating system the top ranking.
"Leopard's high customer satisfaction not only dwarfs its competitors,
but it's having a direct impact on consumer intentions to purchase an Apple
computer," wrote ChangeWave's researchers regarding the results. "More
than 1 in 4 respondents (26 percent) say the Leopard OS makes them more likely
to buy an Apple computer in the future."
The survey also looks at consumer PC purchasing trends for the next 90 days,
and according to the survey, the market "looks weak" -- 13 percent
of the survey's respondents intend to buy a computer in the next 90 days, the
lowest rate the researchers say they've seen in more than a year, and a drop
of 3 percent from the same time last year.
More results from this survey can be found here.
About the Author
Becky Nagel is vice president of AI for 1105 Media, where she specializes in training internal and external customers on maximizing their business potential via a wide variety of generative AI technologies as well as developing cutting-edge AI content and events. She's the author of "ChatGPT Prompt 101 Guide for Business Uses," regularly leads research studies on generative AI business usage, and serves as the director of AI Boardroom, a new resource for C-level executives looking to excel in the AI era. Prior to her current position she was a technical leader for 1105 Media's Web, advertising and production teams as well as editorial director for a suite of enterprise technology publications, including serving as founding editor of PureAI.com. She has 20 years of enterprise technology journalism experience, and regularly speaks and writes about generative AI, AI, edge computing and other cutting-edge technologies. She can be reached at [email protected].