MeasureCast Inc. is one of the companies lining up to help with what it calls audience measurement.
The company announced Tuesday it had entered a marketing and distribution agreement with Microsoft Corp.
MeasureCast software sits on streaming media servers and allows content providers to find out about audience size and demographic information.
Microsoft is making MeasureCast's Active Event Monitoring software plug-in for Windows Media Services available for free download at http://www.microsoft.com/windows/windowsmedia/download/.
Contact MeasureCast, www.measurecast.com.
About the Author
Scott Bekker is editor in chief of Redmond Channel Partner magazine.